Koogle was a peanut butter spread marketed by Kraft, first released in the USA in 1971. This sweetened peanut butter came in four different flavours – chocolate, cinnamon, banana and vanilla. It had a very unique and smooth texture, which didn’t stick to your mouth, possibly due to a higher concentration of oil.
Sadly, although many people today attest to a former affection for Koogle during their childhood, the product didn’t fly off of shelves. By the middle of the 1970’s it was discontinued and remains so to this day, to the dismay of many who are keen to bring the product back.
Koogle
Fans of Koogle peanut butter will most likely remember the Koogle mascot who featured in the earlier commercials, an alien like creature with four eyes, blue hair and a body shaped like a jar of peanut butter with the letter ‘K’ on it. He also had a jive voice and would dance to a jingle.
Later commercials would feature mothers endorsing the product so that other mothers would buy it for their children. The commercial below being one of the most popular ones.
